Out of the comfort zone, into the crisis. Our first activity on Saturday morning at 7:20 a.m. is to remove the front-facing seating in the classroom and divide the participants into small “work islands”. Our course has all the participants solve a crisis scenario in the course of the day. This assignment is very tough: it covers all the facets of a crisis. It is not just about carefully-considered crisis communication and the right storytelling. In our course we also teach crisis management – an important component that enables the participants to negotiate correctly with authorities, tax offices, regulators and customers and to involve the employees as important ambassadors. A crisis comes abruptly, directly, with full force. Practical experience is essential to ensure that every move is successful. We communicate this applying our combined – i.e. extensive – know-how.