ZHAW
GUEST LECTURESHIP (CAS) FOR CRISIS COMMUNICATION AND CRISIS MANAGEMENT
#Crisis Communication
#Crisis Management
TASK

Once a year since 2017, Katja Rieger (co-founder, xponential) and Bettina Gebhardt have been conducting a one-day course: CAS Law, Regulation and Risk Management at the ZHAW School of Management and Law, Winterthur. This course is designed for employees with professional experience in the insurance industry.

SOLUTION

Out of the comfort zone, into the crisis. Our first activity on Saturday morning at 7:20 a.m. is to remove the front-facing seating in the classroom and divide the participants into small “work islands”. Our course has all the participants solve a crisis scenario in the course of the day. This assignment is very tough: it covers all the facets of a crisis. It is not just about carefully-considered crisis communication and the right storytelling. In our course we also teach crisis management – an important component that enables the participants to negotiate correctly with authorities, tax offices, regulators and customers and to involve the employees as important ambassadors. A crisis comes abruptly, directly, with full force. Practical experience is essential to ensure that every move is successful. We communicate this applying our combined – i.e. extensive – know-how.


IMPLEMENTATION
TIME PERIOD: ONGOING SINCE 2017

IMPLEMENTING A ONE-DAY COURSE ON CRISIS MANAGEMENT AND CRISIS COMMUNICATION

  • Interactive course with an average of 16 students

  • Students work out the crisis independently in groups and in plenary sessions based on a scenario

  • Developing a plan for establishing contact with authorities, specialist departments, deployment of the management team of the company concerned, etc.

  • Drafting a crisis plan with responsibilities and documents

  • Conducting a customer-regulator discussion (recorded via video, with analysis)

RESULTS
  • For the past three years in a row, the instructors have been requested by ZAHW, Winterthur, for this CAS module

  • The instructors have consistently received positive evaluations by the students 

Authentic Tradition