Park Innovaare
STARTER KIT: COMMUNICATION FOR START-UP APPETITES
#Public Relations and Storytelling
#Content Marketing
TASK

We were asked to develop a content marketing strategy for Park Innovaare. In addition, Kontx was asked to create marketing support packages for the Park Innovaare start-ups, including specialist media relations, B2B influencing marketing and storytelling, corporate video development and brand building.

SOLUTION

From 2016 to 2018, we developed a content marketing strategy for Facebook, LinkedIn and Twitter for Park Innovaare and built a blogger database for innovation and bioscience bloggers. In addition, we initiated public relations for individual start-ups and spin-offs at Park Innovaare; we wrote and placed specialist articles in the media and did media management to position them in the Swiss market. For Park Innovaare and the start-ups, we assisted in creating company videos – from the idea to the script and implementation.


IMPLEMENTAION
Time period: 2016-2018
SOCIAL MEDIA STRATEGY AND STORYTELLING
  • Setting up a social media strategy
  • Developing a continuous storytelling concept
  • Developing a blogger database for innovation and bioscience bloggers

MARKETING SUPPORT FOR START-UPS AT PARK INNOVAARE
  • Specialist media relations
  • Developing and implementing company videos and expert discussions

Result

Example of a company video: