We created an online knowledge portal that uses versatile content to inspire people to stay fit. We developed the tagline “Got it?” as the recurring theme throughout the communication. Almost all healthcare organizations in Switzerland are actively involved as supporters and content providers. To appeal to younger people, we developed a content marketing strategy for Facebook and Instagram. This we used to continuously design a storytelling concept that is thematically very distinct and tailored to the target group. To support the development of the community, we consulted influencers, athletes and experts from Switzerland and promoted interaction with the help of short videos on very different topics. In 2018 we took the concept outside with live events; for example, we were represented at the “Food Zurich” festival with cooking workshops.