Swiss Health Days
How modern Health Education works
# Brand Building
# Digital Marketing
# Content Marketing
TASK

Develop a contemporary, informative online knowledge portal on everyday health issues; make it appealing to both younger and older people.

SOLUTION

We created an online knowledge portal that uses versatile content to inspire people to stay fit. We developed the tagline “Got it?” as the recurring theme throughout the communication. Almost all healthcare organizations in Switzerland are actively involved as supporters and content providers. To appeal to younger people, we developed a content marketing strategy for Facebook and Instagram. This we used to continuously design a storytelling concept that is thematically very distinct and tailored to the target group. To support the development of the community, we consulted influencers, athletes and experts from Switzerland and promoted interaction with the help of short videos on very different topics. In 2018 we took the concept outside with live events; for example, we were represented at the “Food Zurich” festival with cooking workshops.


IMPLEMENTATION
TIME PERIOD: 2017-2018
Online Knowledge Portal
  • Developing a platform with tips, links to health organizations, health tests, event tips, recipes, videos featuring exercises and recipes
  • Health organizations as supporters and content providers
SOCIAL MEDIA STRATEGY AND STORYTELLING
  • Social media campaigns and periodic contests
  • Launching cool health videos featuring influencers, athletes and key opinion leaders
  • Brand building through storytelling
COOKING WORKSHOPS AT FOOD ZÜRICH
  • Selecting and cooperating with food bloggers
  • Content planning and organization of the event