A shared passion and approach
Bettina Gebhardt
MASTER’S DEGREE IN GERMAN STUDIES & ART HISTORY
«IT TAKES COURAGE TO STAND UP AND SPEAK. IT ALSO TAKES COURAGE TO SIT DOWN AND LISTEN.» (Winston Churchill)
Wordsmith and stage lion – a rare combination. Having been in on the action at the forefront of the industry for almost 20 years, Bettina Gebhardt has seen all the relevant trends come and go. From 2010 to 2015, she was managing director at the international agency Grayling Schweiz AG (formerly Trimedia International). In addition to managing the location and advising national accounts, she was also responsible for winning and strategically developing international clients. Before that, she earned her spurs at leading agencies: Ahrens and Behrendt (today: A&B One), Hering Schuppener, Kothes Klewes (later: PLEON, today: Ketchum). It was during this time that she developed an absolute feel for all things “consumer”. Now she is setting the standard in all facets of brand communication. The university-trained art historian learned from scratch how to implement themes by storytelling. Having graduated from the rigorous school of the humanities, she effortlessly summarizes in key points the most complex topics of corporate communications. In media and crisis training seminars and strategy workshops, she finds herself in her element. When it comes to media work, she is a force to be reckoned with on the phone. Her common sense and an approach that is just down-to-earth enough enable her to bring these strengths to the table. In addition, she has a great deal of expertise in the Swiss and German markets in the areas of industry, food/beverage, tourism, bodycare and lifestyle. Bettina is a confident advisor at the management level and a sought-after sparring partner for clients. Her team appreciates what it is to be challenged by her. She maintains her mental and physical fitness by trail running in the German and Swiss mountains. To ensure she finds the right places when traveling, she keeps the Guide Michelin in her glove compartment. And there’s always a good book in her bag.
Nelli Sanne
Master’s in Communication Sciences and French
«GROWTH AND COMFORT NEVER CO-EXIST.» (GINNY ROMETTI)
Nelli has been working in the world of communication and marketing since 2005. This professional direction was already apparent during her studies of journalism, communication sciences and French linguistics: Money had to be earned during her studies, so Nelli’s agency career started as a working student at ECC Kohtes Klewes (later PLEON, now Ketchum) during her undergraduate studies.
After her studies, seven years followed in renowned international agencies such as PLEON (today Ketchum) or Trimedia (today Grayling), where Nelli progressed through all stages from junior consultant to director. During this time, she looked after both national and international clients from the beauty, travel and entertainment sectors, in brand communication as well as corporate communications.
True to the motto, nothing ventured, nothing gained, she moved to the corporate side at IBM Schweiz AG in 2010. For almost 10 years, she held various positions in the areas of brand management, marketing, communications and events. She also discovered her enthusiasm for user-centred approaches such as design thinking and UX design. Since then, she has been the voice of the users in all projects and always has their needs in mind. It’s no wonder that she has now landed at Kontx – because Kontx stands for communication that focuses on people.
In her free time, Nelli can usually be found outside – jogging, cross-country skiing, skiing or gardening. Sometimes alone, sometimes with her husband and sons. She has a passion for home baked bread and finds it very strange when bought bread doesn’t go off even after weeks.
Josephine Böhme
Junior PR Consultant
«The most important thing is to never stop asking.» (Albert Einstein)
Josephine lives and works by this philosophy — curious, direct, and always keeping the big picture in mind. For her, good communication begins with truly understanding people, contexts, and the actual challenge at hand—and occasionally getting to the bottom of things that aren’t immediately apparent. She has always been drawn to the most diverse corners of the communications world: agencies, freelancing, corporate settings, her studies or voluntary work. Every stop along the way has broadened her perspective, and every challenge has added to her toolkit. For her, discovering different perspectives has never been a coincidence—it’s been a driving force. Josephine doesn’t always need defined roles to performe; instead, she takes on tasks wherever they’re needed. She steps up when it counts, but is just as happy to support others from behind the scenes. She’s convinced that the best ideas emerge when different perspectives come together. Openness, directness, and a healthy dose of pragmatism guide her every day. Growing up on an island, Josephine is still drawn to water whenever possible. Whether she’s swimming or stand-up paddling—that’s where she finds her best inspiration. And anyone who visits her quickly notices: you won’t find perfect uniformity in her home. The mugs are a colorful mix, the chairs are all different. For her, a little character has always been more exciting than perfection.
Daniel Trüssel
Working Student
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«Be curious, not judgmental.» (Walt Whitman)
Daniel has been passionate about writing and exploring new areas of knowledge ever since primary school. It is almost impossible to find a topic that does not spark his interest in some way.
In search of a career that would satisfy his curiosity, he took his first steps into journalism after graduating from secondary school. At the «20 Minuten» newsroom, he closely questioned Swiss national politicians. During this time, he learned how to write concisely, communicate complex topics clearly and never lose sight of the overall storyline.
Having caught the politics and media bug, Daniel began studying Political Science and Communication Science at the University of Zurich in 2024. He joined the Kontx team in June 2026, where he drives the company’s own marketing activities forward and supports client projects.
When he is not attending lectures, preparing for exams from the comfort of his sofa at home — studying in the library is not really his thing — or typing away at the Kontx office, you might find Daniel swimming in the river Aare, at the bouldering gym or working on a project in his sewing and crafts corner.
Sebastian Drews
Expert for change management processes
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«When travelling towards a goal, it is extremely important to pay attention to the path. Because the path teaches us the best way to reach our destination and it enriches us as we travel it.”
(Paulo Coelho, On the Way of St James)
Sebastian is a consultant for corporate transformation and communication for national and international companies with over 15 years of experience.
His consultancy specialises in the financial sector, media and industry.
He is also a lecturer in digital transformation and corporate communication at the Chur University of Applied Sciences. Sebastian holds an MBA with a focus on Strategy and Organisational Behaviour from Warwick Business School, a CAS Change and Innovation, University of St. Gallen, and an M.A. in Communication Science from TU and FU Berlin.
Sebastian moderates and produces the change and communication podcast “Kaffee mit…”, in which interesting people from business and science have their say, with just as much passion as he has for his professional work as a consultant. He also sits behind the drum set with various bands and orchestras, travels the world with his family or brews beer for the next party with friends.
Petra Bernhardt
Expert for marketing and social media
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«Personality begins where comparison ends!» (Karl Lagerfeld)
Petra Bernhardt is a marketing and social media expert with nearly 30 years of experience in corporate communications. She is passionate about combining communication and marketing content with social media, whether through it through C-level engagement, corporate influencer programmes or the integration of external influencers.
Her passion for networking and connecting people stems from a deep conviction and her knowledge that this gives rise to new ideas and collaborations that can bring about real change.
Through her many years of experience working with medium-sized businesses and large corporations, including an international IT company and Zurich Insurance, Petra brings strategic expertise in B2B marketing, social media and social selling and the development of content strategies.
As a sideline, Petra offers customised consulting and training for social media strategies as well as corporate influencer programmes for LinkedIn. Her approach is unique: she adapts the programmes individually to the respective industry and target groups in order to achieve maximum effect. With a clear focus on personal branding, she ensures that participants are actively involved from the outset and can shape their positioning authentically and effectively.
In her free time, Petra recharges her batteries and finds inspiration when travelling with her husband – be it in their camper van in Europe or on long-distance and city trips. There she soaks up new cultures and architecture with great enthusiasm.
Peter Kraus
Expert and Creative Director for communication design and marketing concepts
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«My greatest achievement: my family.»
No one masters bold, creative concepts quite like Peter. But he’s far more than a visionary. Trained in visual merchandising and with a background in retail, he understands the critical eye of customers and knows exactly what resonates in the moment. That’s why he not only crafts big creative ideas across all communication channels and media formats but also translates them into feasible, cost-effective solutions with precision and flair.
This rare combination of imagination and practicality has led to many compelling campaigns over the years, making Peter an invaluable asset to Kontx. He brings decades of experience in developing creative campaigns, commercials, corporate designs, digital media, and all types of print products. His role frequently includes leading and coordinating freelancers, photographers, and film productions. He’s also deeply involved in production processes with partners such as printers, artwork specialists, exhibition builders, and model makers.
Peter stages trade fair booths, retail spaces, and exhibitions with a keen eye for detail bringing brands, products, and services to life. As Creative Director at Kontx, he focuses on developing and executing brand campaigns, awareness initiatives, and educational communications. From initial creative ideas to visual concepts, messaging, and final production, Peter covers it all.
For him, the status quo is never an option. He works at the cutting edge of emerging technologies and has successfully integrated the creative potential of AI into client projects time and again.
A graduate in Communication Design from the University of Applied Sciences Darmstadt, Peter earned his stripes at leading agencies such as McCann-Erickson, JWT, Ogilvy, and Saatchi & Saatchi. He later served as Managing Director and Creative Director at agencies including Alexander-Demuth, Citigate-Demuth, and SEA PR. His favorite campaigns include the UNESCO Biosphere Reserve in Malaysia, Deutsche Bank campaigns in New York, London, and Barcelona, work for American Express in London, as well as TV spots for Jacobs Coffee (shot in Antigua, Caribbean) and Bahlsen (produced in Hollywood studios, Los Angeles).
A passionate sailor, Peter dedicates his free time to his family and their countryside home, where he enjoys hands-on projects and supports his wife and daughters in their Collie breeding.