Public relations has a central management function: by setting relevant topics and telling the right stories, companies communicate successfully with different stakeholders and thereby increase the awareness and reputation of their company or brand. Public relations is therefore more important than ever and gives the lie to all critics who think it no longer has any relevance.
Public relations can be divided into two central tasks: the operative communication instrument, which includes profound press work, strong and distinctive storytelling, event communication or sponsoring. And a management function in the sense of a strategic leadership task, which as such is naturally located in the executive suite of companies and institutions. Whether classic dialogue formats, online marketing, social media, print, TV or radio – we know how to get to grips with your topics and win over your stakeholders through convincing storytelling and targeted topic setting.