Your B2B PR agency in Switzerland with 25 years of experience

WE BUILD YOUR INDUSTRY PROFILE THROUGH PROFESSIONAL MEDIA RELATIONS AND PRESS OFFICE SUPPORT

Tailored PR consultancy for effective B2B communications in Switzerland

Messages that create impact: as a PR agency in Switzerland, we identify the communication opportunities that help position your business for long-term success. Our focus is on strategic and operational B2B communications. With many years of experience behind us, we know that successful media relations and press work start with a deep understanding of each client’s business.

Rather than relying on broad, untargeted press distribution, we focus on analysing the market, competitors, trends and stakeholders — in other words, everything that is genuinely relevant to your business in Switzerland and beyond.

As a Zurich-based PR agency and PR consultancy, our strengths lie in strategic thinking, in identifying and developing strong editorial angles, and in bringing the right network to targeted media relations. This is how we help organisations of all sizes — from large corporations and SMEs to associations and start-ups — become more visible and more successful.

Let’s explore new approaches to B2B communications together and achieve the best results through genuine co-creation.

25 years
of PR agency experience

Well connected in Switzerland and Germany

Tailored B2B
communications

Benefit from specialist B2B media relations with strategy, storytelling and targeted distribution

Performance matters. Whether you need public relations, media relations, PR consultancy, content creation, SEO and GEO, social media marketing, sales communications or reputation management, our consultants support businesses from strategy development through to implementation. As an experienced B2B PR agency, we make sure your B2B communications work seamlessly across all channels and contribute directly to your business goals.

Get in touch.

Our services as a B2B agency in Switzerland

PR consultancy and strategic media relations

We immerse ourselves in the specifics of your industry, market environment and competitive landscape to build communications that deliver measurable impact and are rooted in what sets you apart.

We analyse communication goals in the context of your market, industry and competitive environment
We develop tailored communication strategies
We create clear positioning for companies, brands and CEOs
We define core messages as the foundation of consistent strategic communications
We advise on strategic media relations with a focus on relevance and credibility
We identify and select the right media, formats and channels for the B2B environment

Content creation, storytelling and press release writing

We reach your target audiences with the right storytelling, in the right places, at the right time.

We develop editorial angles and compelling narratives for complex topics
We translate specialist content into engaging, accessible communication
We align stories with the interests of your target audiences and relevant media
We create content that strengthens your positioning and expert profile
We support press work with relevant, credible and well-structured storytelling
We support press release writing and tailor content to the right media, formats and communication channels

Online PR and digital communications

Through consistent messaging across all digital touchpoints, we help grow your online presence, support sales and strengthen your brand. Professional online PR also increases your visibility in AI-driven search and discovery environments.

Read more about how professional online PR can boost your AI visibility in our blog post, ‘Online PR as a strategic lever for AI visibility‘.

We combine traditional PR with proven digital communication strategies
We analyse relevant digital channels across the B2B buyer journey
We connect channel-specific content with subject expertise and digital reach to strengthen your authority
We take platform requirements and B2B search behaviour into account in online media relations
We integrate SEO, GEO and social media strategies to create cross-channel synergies
We connect marketing and sales processes, including lead nurturing

Event PR and trade fair communications

As an experienced Swiss PR agency, we use trade fairs and events as opportunities to build reputation through meaningful personal contact and targeted media work.

We analyse the opportunities and communication potential of trade fairs, industry events and congresses
We develop integrated PR and event PR strategies before, during and after each event
We identify relevant media contacts and stakeholders in line with your communication objectives
We create tailored event materials, including press releases, digital press kits and trade fair newsletters
We prepare speeches, presentations and interview formats for your on-site media and sales meetings
We combine in-person experiences with digital reach to increase the return on your event investment

Public Relations Zurich Kontx Agency Switzerland

PR expertise for strong Swiss industries

Our interdisciplinary team of experienced PR specialists in Zurich understands the dynamics of a wide range of industries and markets. Drawing on deep sector knowledge, we translate even complex topics into effective B2B communications. Whether in mechanical engineering, technology, logistics and transport, construction and architecture, food or healthcare-to-consumer, we create sector-specific communication solutions that deliver measurable results.

Technology PR and industrial PR

As a Zurich PR agency, Kontx specialises in technology PR, technology PR agency services and communications consultancy for the technology sector. We help technology and industrial businesses communicate complex, specialist products clearly and position them as relevant innovations in the market.

A strong example is our PR support for the Swiss high-tech start-up ELDICO Scientific and the launch campaign we developed for the world’s first electron diffractometer at the Experience Center Basel. The aim was to give a highly specialised product a clear market position, make scientific content accessible, and generate visibility among Swiss trade media, industry stakeholders, researchers and investors.

To achieve this, Kontx developed a strategic technology PR approach centred on innovation communications, brought to life through journalistically relevant storylines, targeted trade media relations and supporting LinkedIn communications.

technology PR and industrial PR with Kontx Agency Zurich Switzerland

Results of the PR work for high-tech start-up ELDICO Scientific

Strong media presence across relevant Swiss trade, business and leading media outlets
Clear positioning as an innovation leader in the high-tech sector
Enhanced reputation, credibility and expert status

Read more about our PR consultancy approach for the technology sector, illustrated using the example of Swiss start-up ELDICO Scientific.

Healthcare PR agency and healthcare communications

Kontx supports companies and organisations in the healthcare sector with communication that is clear, credible and compliant with regulatory requirements. The focus is on building trust, providing guidance and communicating sensitive topics with precision — from prevention campaigns to healthcare-to-consumer communications.

Our storytelling campaign for Lifetec AG positioned the company’s HSE expertise clearly and credibly in the Swiss market. Kontx began with a stakeholder workshop and brand review, identified and prioritised target groups, defined core messages and topics, then optimised the website and developed a social media strategy. New blog formats, including employee interviews, also helped the company address its target audience more directly.

Results of the storytelling campaign for Lifetec AG

Clearer brand positioning as a leading and trusted HSE partner in the Swiss market
Social media communications that make technical topics easier to understand and present Lifetec as approachable, capable and modern
Better website orientation through improved structure and user journey
Established editorial formats that continuously strengthen expertise and trust

Are you looking for a PR agency that specialises in healthcare communications? If so, you might be interested in reading our case study on healthcare PR for Lifetec.

Public relations for associations, business networks and cantonal institutions

As a PR agency, we not only specialise in strong Swiss sectors such as industry, construction and technology, but also support the communication positioning of attractive business regions — for example the FRZ Airport Region Zurich network. We also work with cantonal institutions on strategic media and press relations that combine information, public acceptance and social relevance.

A central example is our cross-media storytelling campaign for energieberatungAARGAU. The aim was to communicate energy efficiency and energy saving in a way that felt clear, practical and relevant to everyday life, without sounding patronising. At the same time, the energy advice service was to be positioned as a modern, trustworthy point of contact for people in the Canton of Aargau.

Kontx developed an integrated communications concept that translated complex energy topics into simple, likeable messages. The campaign deliberately relied on storytelling rather than abstract appeals and combined traditional media relations with digital and public-facing channels, including print and online formats, social media content, radio partnerships and high-visibility placements in public spaces.

Results of the storytelling campaign for energieberatungAARGAU

High reach and strong visibility through a cross-media campaign across print, online, social media and out-of-home
Clear, citizen-focused communication of energy and prevention topics
Stronger positioning of the energy advice service as a modern, capable and trustworthy cantonal institution

Read more about the PR campaign for the cantonal organisation energieberatungAARGAU.

What does working with the Swiss PR agency Kontx actually look like?

Our aim is to reduce complexity, identify the relevant context and develop communications that deliver results. From our Zurich office, we approach public relations in depth: we analyse the market, competition and benchmarks, as well as the social and political discussions surrounding the topic in question. Depending on the project, we may also include short customer or supplier surveys and informal exchanges with selected media contacts.

Without context, there is no successful PR or communication.

Our approach at a glance

1. Analysis and consultancy

Every collaboration starts with a well-founded analysis of the current situation. In close consultation with the client, we ask focused questions from the outset and build a precise understanding of the industry and its environment. That gives us the insight we need to develop content independently and take substantial work off our clients’ hands.

2. Strategic planning

Based on the insights gained, we develop the right communication approach. Here too, less is often more: context is what matters. Not every message is relevant, and not every channel is worthwhile. We define clear priorities, focus on the most important target groups and create a practical action plan for communications.

3. Content and storytelling

Content production is often difficult to manage in-house. We develop creative content formats, make complex topics easier to understand and create strong, usable storylines. We produce press materials, white papers, newsletter, social media content, blog articles, magazine features and company brochures.

4. Media relations

We approach selected media outlets and journalists in a targeted, context-led way. Rather than accepting scattergun results, our professional press work focuses on relevance, careful preparation and content tailored to the right editorial team, format and timing.

5. Monitoring and evaluation

At the end of the process, we analyse the impact and response. We report on the results, assess media visibility, and identify opportunities to optimise future PR activity. This prevents PR from becoming an end in itself and ensures that it remains a manageable and effective tool within B2B communications.

Media Relations B2B PR agency Zurich Switerland Zurich

Why Kontx is the right choice

We bring 25 years of B2B communications expertise.
We keep our PR expertise up to date and regularly attend marketing conferences and industry events.
We are an interdisciplinary team with broad and varied experience.
We operate from two locations: Zurich and Frankfurt.
We offer advice that goes beyond the obvious — personal, collaborative and thoughtful.

Contact us for an initial consultation in Zurich or online.

Are you looking for an experienced PR agency in Switzerland that does not rely on a one-size-fits-all approach? Would you like to sharpen your positioning and make your company more visible within your industry and beyond?

We support you with results-driven B2B PR and media relations. Let’s discuss the requirements of your next project in a no-obligation initial consultation — by phone, online or in person in Zurich.

We’d be delighted to hear from you.

Bettina Gebhardt PR agency B2B technical PR Kontx Switzerland

Please feel free to contact us.

Questions and answers about PR work by and with Kontx

We already have an in-house press office — how can Kontx support our team?

Kontx complements in-house communications teams wherever additional expertise or capacity is needed. We support strategic media relations, act as an external press office on a project basis, and serve as a sparring partner for topic development, positioning and sales-supporting communications.

Which sectors does Kontx specialise in within B2B communications and PR consultancy?

Kontx has in-depth experience in B2B communications for mechanical and plant engineering, retail and consumer, logistics and transport, construction and architecture, high-tech, healthcare-to-consumer, energy, food, as well as associations and public institutions. This sector knowledge enables precise and credible media relations.

We can write press releases ourselves, but we lack media contacts — can Kontx help?

Kontx does not sell media lists or generic press distribution databases. Successful media relations come from the close connection between strategic content, thematic relevance and personal media outreach. We place stories with journalists in a targeted way — often people we have known for years and whose beats, editorial interests and ways of working we understand well.

This helps ensure that the topics we identify as relevant reach the right media in a focused, credible and efficient way.

We are unsure what we should communicate. How does Kontx help with communication strategy?

An effective communication strategy starts with a clear understanding of the market, the target groups and the wider context. We begin by analysing relevant topic areas, asking focused questions and developing a communication approach based on the findings. This creates a clear framework for messages, content and channels, with priorities that guide activity and create impact.

How do you measure the success of PR activities?

At Kontx, the success of professional PR work is measured against clearly defined goals — for example media response, reach, visibility in relevant outlets, positioning of key topics and qualitative perception. Monitoring and evaluation are integral parts of every collaboration and help continuously improve all PR activity.