Increasing Brand Awareness through Social Media


Social media marketing is a form of online marketing in which companies and brands use social media to promote their products, services or messages. It offers companies the opportunity to communicate directly with their target group, receive feedback, increase brand awareness, build customer loyalty, drive traffic to the company website and ultimately increase sales. It is an important part of the modern marketing mix and allows companies to engage with potential customers in a more personal and interactive way.

In social media marketing, the focus lies in creating and sharing content that is relevant and engaging for users. This includes texts, images, videos, or infographics published on various platforms such as Facebook, Instagram, Twitter, and LinkedIn. The goal is to build an active community that identifies with the company or brand and interacts by sharing, commenting, and engaging with the content. This is where we, as a social media marketing agency, come in to support you.

In an initial briefing meeting, we discuss your topics, products, and target audience together. Based on this, we analyze your current social media presence (if available) and develop a social media strategy that either builds upon it, optimizes it, or completely redefines it if there is no existing presence. We determine how to present your topic, whether related to your brand or company, attractively on social media through suitable storytelling, focusing on the platforms and formats that are suitable and relevant for you (e.g., Reels, Stories, Feed Posts). Subsequently, we translate the strategy into a content plan, create posts including captions and suitable assets (such as photos, videos, Reels, infographics), and publish them on the channels agreed upon with you. We regularly analyze and optimize the content by observing the community and identifying which content and topics resonate particularly well, providing you with monthly reports containing insights and recommendations.

We illustrate the diversity of social media marketing and how precisely we can implement it for your brand or company with two examples: Lokales Wasser 37 and Turm Kaffee.


  • Analysis, conception
  • Constant consulting and re-briefings
  • Monthly content planning and storytelling
  • Content Creation
    • Caption writing
    • Photo shootings
    • Creation of illustrative visuals
    • Conception and production of videos and reels
    • Creation of infographics
    • Creation of document slides
  • Publication of content and monitoring
  • Active dialog as part of community management
  • Analysis of content and creation of reports (monthly, quarterly, annually)

Are you interested or do you have any questions? Then please get in touch with us. We look forward to exchanging ideas with you.

What is a Social Media Marketing agency?

A social media marketing agency is a company that specializes in providing services in the field of social media marketing. The agency supports companies or brands in the planning, implementation and optimization of their social media marketing strategy, with the aim of improving presence, interaction with target groups, visibility and reach in social media.

What does a Social Media Marketing agency do?

A social media marketing agency offers a variety of services to help companies or brands use social media effectively to promote their business. These include creating customized social media marketing strategies, managing and maintaining social media channels, creating content, conducting analytics and monitoring performance.

What tasks does a Social Media Marketing agency take on?

A social media marketing agency takes on a range of tasks to ensure the success of a social media marketing strategy. These include developing a holistic strategy, defining goals and target groups, creating and curating high-quality content, regularly publishing posts on the various social media platforms, interacting with the community and community management, monitoring and analyzing activities and optimizing the strategy based on the results.

In addition, a social media marketing agency can also assist with the planning and implementation of social media advertisements, influencer marketing, crisis communication and reputation management, as well as building a strong brand presence on social media.