Turm Kaffee has chosen two partners who reflect the values of the family business: Highly accomplished and humorous molecular chef Rolf Caviezel, and Michelin Chef Tobias Funke who has been awarded a green star for sustainability. Our task was to present both chefs as social ambassadors and to develop a suitable social media concept for each of them under the motto: “behind the beans” The goals: With Tobias Funke, Turm Kaffee would prefer to address gastronomes. With Rolf Caviezel, the focus is on consumers and pleasure-seekers.

For Rolf Caviezel, we developed a storyline that focused on the topic of coffee and how it can be used in an enjoyable and refined way as THE ingredient in desserts or savoury dishes. A concept was created for Tobias Funke, in which he emphasised the topics of sustainability, the value of high-quality raw products and appreciation of suppliers in a dialogue with Roger Bähler, CEO of Turm Handels AG.

In order to address end consumers in the best possible way, we filmed seasonal recipe videos with Rolf Caviezel at the Barista Academy in Zurich. Adapted to the challenges of the respective social platform, quick-cut reels were created for Instagram and longer step-by-step recipe explanation videos for the website and Facebook. In order to give interested parties additional tips, we created the “Weekend Tips” section. In the form of carousel posts, Rolf Cavielzel shows easy-to-make applications with coffee. In order to gain more followers on social media, to promote interactions with the Turm Kaffee brand, but also to reach potential new customers, we designed a large competition for a “pleasure workshop” and also implemented it at the Barista Academy in Zurich with Turm Kaffee and Rolf Caviezel. The material produced was played  on both Rolf Caviezel’s and Turm Kaffee’s channels in order to reach as many users as possible.

Tobias Funke primarily targets restaurateurs and hoteliers. We  therefore staged Turm Kaffee and Tobias Funke as partners who benefit from each other and grow and work together. Tobias Funke acts as an expert who attaches importance to high-quality raw products, including high-quality coffee, and always keeps an eye on the origin and production methods of a product. We filmed several interview videos with him at the Barista Academy in St. Gallen, in which he talks about the importance of sustainability, the importance of the quality of the raw materials and getting to know the locations and suppliers personally. In addition, we shot casual reels for Instagram in which among other things the star chef demonstrates the “cupping” method of Turm Kaffee with a barista. Both show how to recognise high-quality coffee beans.

And that’s not all! We created further social media content in the form of expert tips and entrepreneur statements to offer added value to the B2B community around Tobias Funke and Turm Kaffee. Sharp insights, points of view and opinions from the restaurateur and star chef for colleagues and partners.