Bettina Gebhardt

MANAGING DIRECTOR & SENIOR CONSULTANT
MASTER’S DEGREE IN GERMAN STUDIES & ART HISTORY

«IT TAKES COURAGE TO STAND UP AND SPEAK. IT ALSO TAKES COURAGE TO SIT DOWN AND LISTEN.» (Winston Churchill)

Wordsmith and stage lion – a rare combination. Having been in on the action at the forefront of the industry for almost 20 years, Bettina Gebhardt has seen all the relevant trends come and go. From 2010 to 2015, she was managing director at the international agency Grayling Schweiz AG (formerly Trimedia International). In addition to managing the location and advising national accounts, she was also responsible for winning and strategically developing international clients. Before that, she earned her spurs at leading agencies: Ahrens and Behrendt (today: A&B One), Hering Schuppener, Kothes Klewes (later: PLEON, today: Ketchum). It was during this time that she developed an absolute feel for all things “consumer”. Now she is setting the standard in all facets of brand communication. The university-trained art historian learned from scratch how to implement themes by storytelling. Having graduated from the rigorous school of the humanities, she effortlessly summarizes in key points the most complex topics of corporate communications. In media and crisis training seminars and strategy workshops, she finds herself in her element. When it comes to media work, she is a force to be reckoned with on the phone.  Her common sense and an approach that is just down-to-earth enough enable her to bring these strengths to the table. In addition, she has a great deal of expertise in the Swiss and German markets in the areas of industry, food/beverage, tourism, bodycare and lifestyle. Bettina is a confident advisor at the management level and a sought-after sparring partner for clients. Her team appreciates what it is to be challenged by her. She maintains her mental and physical fitness by trail running in the German and Swiss mountains. To ensure she finds the right places when traveling, she keeps the Guide Michelin in her glove compartment. And there’s always a good book in her bag.

Marzia Sansoni

Consultant
Bachelor of Arts in Fashion Management

«Carpe diem»

Marzia has had a passion for fashion, beauty and communications for as long as she can remember. From the moment she started her BA in Fashion Management at the Polimoda fashion institute in Florence, she knew that she wanted a career in the communications, event management and PR sector. Having grown up with both German and Italian influences, it was a logical step for her to embark on an international degree course, and having completed her degree, she set out to gain professional experience around the world. In New York and Milan, she worked behind the scenes at fashion shows and took on responsibility for the press collection. And during her time working for PR agencies in Munich, she organised press events for the DACH region and served as the direct point of contact for media work. Thanks to her outgoing nature and zest for life, she has been able to grow steadily in her career. Marzia is a fantastic team player who values honesty above all else in the workplace. For her, the best and quickest way to get results is to communicate clearly and effectively with your colleagues. There’s nothing better than knowing that you’ve done a great job for a client and sharing that success as a team. That said, Marzia firmly believes in staying true to yourself and not trying to fit a mould. “Carpe diem” is Marzia’s motto, and she strives to enjoy each and every moment and go through life feeling happy and fulfilled. In her free time, Marzia enjoys doing lots of sport. She also has a bit of a sweet tooth, so is partial to a spot of baking. Her role as a PR consultant at Kontx sees her focussing on digital marketing campaigns and media work. 

Nelli Sanne

Account Director
Master’s in Communication Sciences and French

«GROWTH AND COMFORT NEVER CO-EXIST.» (GINNY ROMETTI)

Nelli has been working in the world of communication and marketing since 2005. This professional direction was already apparent during her studies of journalism, communication sciences and French linguistics: Money had to be earned during her studies, so Nelli’s agency career started as a working student at ECC Kohtes Klewes (later PLEON, now Ketchum) during her undergraduate studies.

After her studies, seven years followed in renowned international agencies such as PLEON (today Ketchum) or Trimedia (today Grayling), where Nelli progressed through all stages from junior consultant to director. During this time, she looked after both national and international clients from the beauty, travel and entertainment sectors, in brand communication as well as corporate communications.

True to the motto, nothing ventured, nothing gained, she moved to the corporate side at IBM Schweiz AG in 2010. For almost 10 years, she held various positions in the areas of brand management, marketing, communications and events. She also discovered her enthusiasm for user-centred approaches such as design thinking and UX design. Since then, she has been the voice of the users in all projects and always has their needs in mind. It’s no wonder that she has now landed at Kontx – because Kontx stands for communication that focuses on people.

In her free time, Nelli can usually be found outside – jogging, cross-country skiing, skiing or gardening. Sometimes alone, sometimes with her husband and sons. She has a passion for home baked bread and finds it very strange when bought bread doesn’t go off even after weeks.

Isabel Gentilucci

Intern 
Bachelor in Communication & Media Research

 

«Paths are created by walking them» (Franz Kafka)

As the daughter of an Italian father and a German mother, Isabel spent her childhood and youth in Jordan, Dubai and Zurich in a multicultural and multilingual environment.

She has now been back in Switzerland for almost 5 years and graduated from school with an Italian Matura (language profile) in Zurich. Since then, she has been studying with enthusiasm for a Bachelor’s degree in Communication Sciences and Media Research (Major) and Economics (Minor) at the University of Zurich. Her studies focus on social media, journalism, management, public relations and marketing. Isabel is now looking forward to putting what she has learned at university into practice as an intern at Kontx and gaining new professional experience.

Isabel grew up trilingual and speaks fluent German, Italian and English. She is also reliable, creative and well organized.

In her free time, Isabel enjoys experimenting with new recipes in the kitchen and loves traveling, discovering new places and learning about new cultures. This openness and curiosity is also reflected in the way she works.

Alexandra Burandt

PR-Trainee                                                                   
Master in Romance Literary Studies and in Specialized Translation

“Language is the key to the world.” (Wilhelm von Humboldt)

Alex grew up in a German-Italian household – so it’s no wonder that her love of languages has been a recurring theme throughout her studies. She began in Berlin with a Bachelor’s degree in Italian Studies, where she studied linguistics and literature, and visited art history, economics and law courses, and even spent a year studying in Bologna. She then went on to complete a Master’s degree in Romance Literature, specializing in Italian, French and Portuguese literature. She also completed an Erasmus during her studies: In Toulouse, she was able to take musicology courses and thus found her topic for her Master’s thesis, which she wrote on the opera libretto of “La Cenerentola” (Cinderella) by Rossini. The joy of studying and the desire to be able to work with her languages in her career led her to Geneva in 2020, where she studied specialist translation from French and Italian into German at the FTI. During her studies, she worked as a translator at the Swiss Police Institute in Neuchâtel. In order to expand her knowledge of multilingual communication, she decided to take a detour into a communications department. As a university intern at the Federal Office for the Environment in Bern, she got to know different types of communication and media work – from social media and internal communication to events and media conferences. She also wrote her master’s thesis on the FOEN’s multilingual social media channels. Alex is now at Kontx to get to know other facets of communication and PR consulting. She brings her social media experience, her Gen-Z view, her curiosity and her energy with her. Because “doing nothing” is a foreign word for Alex – even in her free time. Whether from the orchestra, fencing, folding origami or long train rides to visit friends and family, she will always have something to talk about.