Strengthen your brand Image with storytelling

Your storytelling agency in Zurich and Frankfurt

Storytelling is a communication technique that helps convey messages and content through the use of stories, establishing a connection with target audiences by evoking emotions and empathy. Through well-crafted stories, even complex topics can be communicated in a clear and engaging way. When used effectively, storytelling makes a significant contribution to audience identification with a brand or person, providing orientation and supporting social identity.

Every company has stories waiting to be told. As a storytelling agency, we support you in identifying, preparing, and communicating precisely those stories.

We always start with a briefing meeting where you inform us about your current or upcoming topics, the target audiences you wish to reach, and the goals you want to achieve. Based on your input, we develop a suitable story, identify the appropriate channels and tools — such as your brand blog or e-newsletter. Once you approve the core story, we create tailored content for your various communication channels to progressively build your narrative. This could be through your brand blog, your video channel, or through compelling new visuals to spread your story across multiple channels where your audience engages. This approach ensures your story becomes firmly established over time.

Our services as your Storytelling agency

  • Strategic advice on channels and formats
  • Development of the core story
  • Video production
    • Creation of video content
    • Scriptwriting
    • Casting of extras (including briefing, contracts, usage rights, etc.)
    • Organization and planning of the shoot, including location scouting
    • Collaboration with professional film crews (including stylists, hair & makeup artists, etc.)
    • Execution of the shoot
    • Publishing and monitoring of the content
  • Blog editorial services
    • Topic research and ideation
    • Development of an editorial calendar (e.g., monthly)
    • Writing of blog posts
    • Research and selection of header images
    • Publishing and performance monitoring of blog content

  •  Newsletter
    • Topic development
    • Writing newsletter content, including effective calls to action
    • Research and sourcing of relevant image and video material
    • Creation of mailing lists
    • Distribution via platforms such as HubSpot
  • Visual Identity & Imagery
    • Creation of a mood board
    • Research and selection of suitable imagery
    • Organization and planning of photo shoots, including location scouting
    • Casting of extras (including briefing, contracts, usage rights, etc.)
    • Collaboration with professional photo teams (including stylists, hair & makeup artists, etc.)
    • Execution of the photo shoot
    • Publishing and monitoring of visual content
  • Content monitoring & reporting
  • Analysis of content performance and preparation of detailed reports

A compelling brand story gives your target audience a clear and emotional understanding of what your brand stands for. It’s the glue that connects your brand to its consumers. So make storytelling part of your strategy — and we’ll help you do it. Get in touch with us for an initial consultation.

What is a storytelling agency?

A storytelling agency is a company or organization that specializes in crafting and communicating compelling narratives. It combines creative and strategic approaches to help brands, businesses, or individuals convey their messages, values, and visions through powerful storytelling. These agencies use a range of media and platforms — including text, imagery, video, and digital technologies — to create an emotional connection between the audience and the story being told.

What does a storytelling agency do?

A storytelling agency is responsible for the conception, development, and execution of stories that effectively communicate a client’s desired messages and objectives. This typically involves close collaboration with the client to gain a deep understanding of their brand, products or services, target audience, and communication goals. Based on this information, the agency develops a unique story or narrative that highlights the desired aspects and appeals to the target audience. The agency employs creative writing, visual design, video production, digital technologies, and other storytelling-related tools and strategies.

Tasks of a storytelling agency

A storytelling agency takes on a variety of tasks to support clients in implementing their stories. These include:

  • Strategic consulting:
    The agency works closely with the client to develop the right storytelling strategy that aligns with their goals and needs. It identifies the core messages to be conveyed and defines the target audience.
  • Concept development:
    The agency develops creative concepts and ideas for the stories to be told. It creates a structure that defines the dramatic arc and storyline, planning the content and media to be used.
  • Content creation:
    The agency produces content for storytelling campaigns, such as texts, images, videos, animations, or interactive elements. It ensures the content is high-quality, engaging, relevant, and effectively conveys the desired message.
  • Multi-Channel distribution:
    The agency selects the appropriate channels and platforms to distribute the stories. This may include websites, social media, blogs, magazines, television, or other media to achieve maximum reach and impact.
  • Performance analysis:
    The agency monitors and analyzes the performance of the storytelling campaign. It measures reach, engagement, and success, adjusting the strategy as needed to achieve the desired results.

Through these tasks, a storytelling agency helps establish a strong emotional connection between a brand and its audience, strengthens the brand image, and fosters interest, loyalty, and trust from customers.