High-tech start-up ELDICO Scientific has developed a device that enables measurements on the size of atoms – faster, more efficiently, with higher-quality (more precision) results and at lower cost than traditional methods such as X-ray technology. ELDICO engaged Kontx to first, develop a clear value proposition and a credible, promising business story. The company, the newly developed electron diffractometer and the innovative measurement method were to be made known to various stakeholders: potential investors as capital providers, as well as scientists and chemical analysts from academic and corporate research. All who deal with nanocrystallography and can usefully apply the novel method as part of their professional activities. In a future step, the company will also be presented to a broader interested public.

Since the novel measurement method is relevant for users all over the world, Kontx initially created a global distribution list of about 700 media. The primary focus was on scientific (peer-reviewed) publications and trade magazines, as well as business and regional media, for whose readers ELDICO is interesting as a Swiss start-up.

Kontx started the press work by establishing a regular news flow about the development of the company and its product. In a second step, the consultants targeted the media to introduce the new device and its innovative measurement method to both the scientific community and the professional public. Kontx initially focused on selected markets in Western and Central Europe in close coordination with the client. As a result, Kontx was able to present the client with extensive coverage, which continues unchanged; it often takes several months, sometimes up to a year, from the time the editorial team is approached to the publication of an article.