Since the novel measurement method is relevant for users all over the world, Kontx initially created a global distribution list of about 700 media. The primary focus was on scientific (peer-reviewed) publications and trade magazines, as well as business and regional media, for whose readers ELDICO is interesting as a Swiss start-up.
Kontx started the press work by establishing a regular news flow about the development of the company and its product. In a second step, the consultants targeted the media to introduce the new device and its innovative measurement method to both the scientific community and the professional public. Kontx initially focused on selected markets in Western and Central Europe in close coordination with the client. As a result, Kontx was able to present the client with extensive coverage, which continues unchanged; it often takes several months, sometimes up to a year, from the time the editorial team is approached to the publication of an article.