To achieve this, we rely on tailored media relations for our clients, supporting you throughout the entire process — from analysis, such as recommending the right media outlets for your topic, to implementation, including writing press releases or expert articles and engaging with the media to relieve you of the workload. Drawing on our extensive experience as a public relations agency for B2C and B2B companies, we have developed a proven process for effective PR communication.
In an initial briefing session, we discuss your needs and target audiences with you. Based on this, we analyze your current status by examining your industry landscape and market environment; assessing how your competitors position themselves on your topic; and evaluating how your topic is currently covered (or overlooked) by the media. This forms the foundation for a comprehensive concept outlining how we will make your topic visible in relevant media with the right messages and a clear, compelling point of differentiation from your competitors.
A well-developed concept includes suitable PR measures to communicate your topic and messages effectively, for example, through press releases, media outreach, press conferences, product tests, or press events.
How to implement topics effectively with the right measures for specific target groups is demonstrated by our work for clients such as the scientific startup Eldico, the skincare brand of dermatologist Dr. Muggenthaler, and the consumer goods manufacturer Philips, including its business unit Philips Avent for first-time parents.
We prioritize continuous communication and close dialogue with our clients, ensuring you are always informed about the current status of a project. This allows us to keep your needs and the needs of your stakeholders at the forefront. We provide you with regular updates on how the media is responding to your topics and advise you on the next steps.
Our services as your Public Relations agency
- Analysis, concept development, and action planning
- Ongoing consulting and re-briefings
- Topic definition and planning
- Placing topics in relevant media
- Targeted engagement with relevant media and journalists
- Editorial work: Writing and distributing press releases
- Creating media distribution lists
- Placing expert articles, interviews, or guest contributions
- Arranging media collaborations
- Organizing press events or expert round tables (location scouting, invitations, presentation creation, moderation, catering, technical setup, etc.)
- Creating press materials (press kits, photos, etc.)
- Media monitoring and analysis
- Compiling reports
Are you interested or do you have questions? Feel free to reach out to us. We look forward to hearing from you.
A PR agency is a company specializing in managing a business’s relationships with its stakeholders and shaping the public perception of brands, products, or services. PR agencies offer various services to help their clients achieve their public relations goals.
A PR agency works closely with companies to define and implement their PR goals. This may include improving a company’s image or increasing the visibility of a product. A PR agency designs strategies and campaigns aimed at reaching target audiences, strengthening relationships with them, and presenting the client’s desired image effectively.
A PR agency handles a wide range of tasks to help clients achieve their public relations goals. This includes drafting press releases, organizing events, and securing media coverage in relevant outlets. In addition, a PR agency provides strategic advice on public relations matters and supports clients in developing long-term PR strategies.
