In order to market the commissioning as widely as possible to both the Swiss and international public, we organised an exclusive symposium and media event. Political representatives from the canton, from federal level as well as other hand-picked guests and journalists were invited. Based on the Park Innovaare, the success criteria of innovation promotion were discussed quite controversially. All relevant media from Aargau and German-speaking Switzerland were represented at the event. The successfull story of the Park Innovaare enabled us to create a credible storyline and to implement a sustainable public relations strategy in the following months.