Kontx was asked to develop a content marketing strategy for Park Innovaare. We were also asked to create marketing support packages for the start-ups newly located at Park Innovaare: including trade media relations, B2B influencer marketing and storytelling, corporate video development and brand building.
From 2016 to 2018, we developed a content marketing strategy for Facebook, Linkedin and Twitter for Park Innovaare and built a blogger database for innovation and bioscience bloggers. In addition, we initiated public relations strategies for individual start-ups and spin-offs in Park Innovaare and wrote professional articles as well as placed and managed media to position them in the Swiss market. For the Park Innovaare and for start-ups, we created corporate videos from the idea, to the script through to the implementation.
SOCIAL MEDIA STRATEGY AND STORYTELLING
MARKETING SUPPORT START-UPS IN THE PARK INNOVAARE