Building on the insights gained from the first energy-saving campaign conducted by Kontx for the energieberatungAARGAU between 2023 and 2024, the agency was once again commissioned to develop an evolved campaign for the canton of Aargau for 2025. The aim: to reach key target audiences even more precisely. 

The campaign positions the energieberatungAARGAU team as a modern, humorous, and professional resource and point of contact for all questions related to energy and energy efficiency. The core message remains unchanged: every resident of Aargau—whether a homeowner or landlord, young or old—can turn to the energieberatungAARGAU team for completely neutral and independent advice. This includes both simple everyday energy-saving tips and more complex issues such as building energy efficiency or installing a new heating system. 

With witty and unexpected messages about saving energy, the campaign strengthens the team’s image as a citizen-oriented and trustworthy advisory service. 

To achieve these goals, Kontx further developed the campaign—once again using bold, playful headlines and slogans that deliver the core energy-saving messages with precision. 

A key evolution of the campaign was bringing the energieberatungAARGAU team itself into the spotlight for the first time—not as traditional consultants, but as vibrant, relatable personalities full of character and humor. Through the clever use of humorous language and unexpected visual design, Kontx positioned energieberatungAARGAU as a relaxed, approachable, yet highly competent source of advice with strong brand recognition. 

This approach created not only an emotional connection with the target audience but also a direct and personal form of communication: people across Aargau can immediately recognize the faces behind the service and feel addressed on equal footing. The deliberate combination of striking visuals and sharp, expert messaging makes the campaign not only entertaining but also ensures that its messages are clear, easy to grasp, and stick in people’s minds. 

As a result, energieberatungAARGAU stands out not just in terms of content, but also visually and communicatively as a modern, trustworthy, and accessible advisory service that knows exactly how to make energy saving both appealing and effective.