What is the best way to experience coffee? In the physical world, the answer is obvious: by smelling coffee, tasting it, trying it, engaging with the bean in your hands. But what about in the digital world? Our solution is moving images. Because with videos, the visual and auditory sensory channels are addressed at the same time – the quality and care in roasting the bean, the pleasure of tasting, the aesthetics when the coffee flows out of the filter holder into the cup – all this can be presented in a comprehensible and emotional way in just a few seconds. Videos are also portable and can be played on a wide range of digital channels. We have created a recognition value with the slogan and video player “Behind the Beans” that reflects the Turm Kaffee brand and its history.