• In context: The agency

    Kontx Communication

Kontx Kommunikation stands for context-based communication that puts people at the center.

With our teams in Zurich and Frankfurt, we have been advising corporate and consumer clients for many years. Our team is made up of consultants, each of whom has a broad spectrum of knowledge: British studies, economics, sociology, politics, psychology, German studies, media studies and art history are just a few of our fields of specialization. This expertise flows into our daily consulting, producing razor-sharp analyses and creative approaches that make all the difference.

Never settling for the first solution that comes along, we put together project teams as needed to fit the requirements.

Our passion for our daily work and our tailor-made solutions are the driving force behind our consulting services. With compelling content marketing, digital communication campaigns, targeted brand building and surprising storytelling, we achieve high levels of efficiency and can measurably enhance the reputation of your company or brand. Those who work with us not only achieve a great deal, they have also learned a lot by the time we have accomplished the task. This is true for organizations and for individuals.

IN CONTEXT: OUR VISION

We can connect with anyone.
We just need to talk to them directly.

Effective corporate communications are all about promoting dialogue between people. But is that even possible in today’s world where digital channels, online platforms and SEO optimisation reign supreme?

It’s true that direct, face-to-face communication – the type where we really engage with one another and build emotional connections – is currently hard to come by. We’re flooded with information at every turn, and yet much of this (advertising) content is impersonal and it’s failing to cut through to its target audience. What consumers really want is personalised messaging that speaks directly to them as individuals. That’s why we take a different approach. Rather than seeking out more and more communication channels, we focus on what’s really important – context.

Context – the key to communications success.

We get right under the skin of our target audience and find out what they’re all about. What are their needs? Their demands? Their lived experience? Their desires? Armed with this information, we then develop the perfect communications content and make sure it sticks. We ensure our messaging really cuts through and doesn’t just wash away.

How do we do that? By understanding the wider economic and political context. And by looking beyond our own four walls and keeping up-to-date with the latest trends around the world, in both the communications sector and society at large. This means we are perfectly placed to deliver constructive and effective advice to companies and brands, which will help them achieve success for years to come.

Welcome to Kontx Kommunikation!

IN CONTEXT: OUR MODEL

Advise – Initiate – Empower

Advise

  • Strategies and concepts for B2C and B2B companies
  • Profiling and positioning
  • Change process design
  • Media strategy and planning

How we do it

  • State-of-the-art scientific model for context-based communications
  • Proven practical methodologies
  • Sustainable value-chain management
  • Media skills coaching

effectuate

  • Effective solutions for companies and brands
  • Internal and external communications
  • Media management, media funnel, referral marketing
  • Campaign development

How we do it

  • Collaborative approach
  • Open processes and project structures
  • Market focus

Empower

  • Media and presentation coaching
  • Crisis training under real-world conditions
  • Project and process coaching
  • Issues management

How we do it

  • Proven training and coaching modules
  • Effective workshop concepts
  • Shared knowledge and proven processes
IN CONTEXT: OUR SERVICES

Our core services

We want our communications to have maximum impact. That’s why we use both digital and analogue formats, and national and international channels. We also focus on several core services where we offer an exceptional standard of service.

IN CONTEXT: OUR TEAM

A shared passion and approach

In context: FAQ

Frequently Asked Questions

What does a communications agency do?

A communications agency is a service provider that supports companies, associations, and public institutions in all aspects of communication. It advises clients on the development of communication strategies and assists in the implementation of both internal and external communication measures. This includes traditional public relations, social media and influencer marketing, online marketing, as well as the planning and execution of events. The agency’s core objective is to convey the company’s philosophy and values to its key stakeholders and target audiences.

What does a PR agency do?

A PR agency (public relations) works on behalf of a company, brand, or individual to positively shape their public image and reputation. Its goal is to strengthen relationships with various target audiences, including consumers, media representatives, politicians, influencers, and the general public. A PR agency’s work typically includes writing press releases, maintaining media contacts, and organizing events such as press briefings and media meetups.

What makes a good communications/PR agency?

A good communications/PR agency is characterised by the following qualities:

  • Industry knowledge: A comprehensive understanding of the industry in which customers operate, knowledge of current trends and current economic and political developments.
  • Creativity: A good communications/PR agency thinks out-of-the-box and develops creative concepts and strategies to attract the attention of target groups. The agency keeps an eye on the market and knows which instruments or creative marketing and PR ideas are currently in vogue.
  • Communication skills: Excellent verbal and written communication skills are a basic requirement.
  • Media relations: Close and trusting relationships with journalists and media representatives are necessary in order to be able to place customers’ concerns and topics in the media accordingly.
  • Integrity: A professional and ethically correct way of working is crucial to gaining the trust of customers and the public.
  • Focus on results: A good communications/PR agency is results-orientated and does everything in its power to achieve its clients’ goals.
What do the prices for a communications or PR agency depend on?

The prices of a communications or PR agency depend on several factors that should be taken into account before you set your budget:

  • Scope of the project: The price depends on which communication measures (e.g. social media marketing, events, public relations) a company needs to achieve its goals.
  • Duration of the project: The decisive factor is the total duration of the project (e.g. over several months or a whole year) as well as the working hours required by the agency’s consultants for the implementation of individual communication measures. This includes research, conceptualisation, implementation and monitoring of the proposed measures.
  • Expertise/ Team: Depending on the complexity of the project, various experts must be consulted for successful implementation (e.g. communication expert, event expert, social media expert, web designer, photographer, strategist). Depending on the size of the agency, this has an impact on the price.
  • Third-party costs: In addition, possible external costs such as the use of external service providers (e.g. videographer, event location) or the use of paid advertorials influence the price.

It is important to note that each agency may offer different pricing models and structures, which may vary depending on the project and client needs.

In context: Social Networks

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FEEL FREE TO CONTACT US

+41 (0)44 419 04 50
bettina.gebhardt@kontx.ch

Bettina Gebhardt
Owner & Managing Director