We created an online knowledge portal that encourages people to keep fit through a wide range of content. We developed the slogan “Check it?” as the common thread of communication. Almost all health organisations in Switzerland are actively involved as supporters and content providers. In order to also address younger people, we developed a content marketing strategy for Facebook and Instagram and continuously built up a thematically differentiated and target group-oriented storytelling process. To support community building, we brought in Swiss influencers, athletes and experts. We promoted interaction with the help of short videos on very varied topics. In 2018, we went out with live events and were represented with cooking workshops at Food Zurich.