Aargau Services Standortförderung
USING MOVING IMAGES TO DRIVE FORWARD ECONOMIC DEVELOPMENT IN THE CANTON OF AARGAU 
#DigitalMarketing #BrandBuilding
Task

Designing communications for an economic development agency is a challenge – especially when it comes to Aargau’s location promotion, which has a very heterogeneous range of B2B customers to serve: start-ups, spin-offs, established companies, international companies looking for  suitable company headquarters.

Solution

Our solution approach? The LinkedIn profile is the central hub of stakeholder communication. 

Thanks to a differentiated and thematically sophisticated topic and tool matrix, Kontx is able to place content quickly on current topics, but also more precisely thematically, in a visually appealing way that generates interaction: Topic specials over several weeks are alternated with video campaigns or short quotes from selected entrepreneurs. The aim is to show the broad service portfolio of the economic promotion body and to create incentives for companies to settle in Aargau. 

From 2018 to 2020, a video campaign was launched to draw attention to the advantages of the canton for companies interested in relocating. The videos are easily recognizable, with a jingle specially developed for Aargau Services, which has become a strong recognition value for the “brand”. 

Implementation
Period: 2018-2020

BRAND VIDEOS TO STRENGTHEN THE BRAND CORE

  • Development of a film concept for a video series with the aim of using them as brand and advertising videos for Aargau Services

  • Development of a special jingle for Aargau Services 

  • Launch of an advertising campaign on LinkedIn to commercialise the videos – organic and sponsored posting – with the aim of showing the attractiveness of Aargau as a location and presenting the special role of Aargau Services 

RESULTS

  • LinkedIn relaunch in October 2018: 134 followers 

  • Status July 2020: 810 followers 

  • 5 promotional videos from various companies/start-ups in the canton of Aargau 

  • Total of over 15,000 individual video views on LinkedIn 

EXAMPLES OF ADVERTISING VIDEOS 

The young company Swiss Shrimp AG, based in the canton of Aargau, offers something unique: Managing Director Rafael Waber and his team have “built” a small sea in Rheinfelden, where they run a sustainable shrimp farming operation. 

Infosys ist ein globaler, digitaler Dienstleister mit Hauptsitz in Indien, der Unternehmen aus verschiedenen Industriezweigen bei der Transformation ins digitale Zeitalter unterstützt. Der Konzern ist seit 2002 in der Schweiz tätig – seit 2019 zählt auch Baden als Standort dazu.

The start-up Holo|one from Lenzburg has developed the first augmented reality platform for companies. Although they decided to enter the Chinese market in 2019, the development, the heart of the start-up, remains where it all began – in the canton of Aargau. .

Video production: bemoved

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