Designing communications for an economic development agency is a challenge – especially when it comes to Aargau’s location promotion, which has a very heterogeneous range of B2B customers to serve: start-ups, spin-offs, established companies, international companies looking for  suitable company headquarters.

Our solution approach? The LinkedIn profile is the central hub of stakeholder communication. 

Thanks to a differentiated and thematically sophisticated topic and tool matrix, Kontx is able to place content quickly on current topics, but also more precisely thematically, in a visually appealing way that generates interaction: Topic specials over several weeks are alternated with video campaigns or short quotes from selected entrepreneurs. The aim is to show the broad service portfolio of the economic promotion body and to create incentives for companies to settle in Aargau. 

From 2018 to 2020, a video campaign was launched to draw attention to the advantages of the canton for companies interested in relocating. The videos are easily recognizable, with a jingle specially developed for Aargau Services, which has become a strong recognition value for the “brand”.