Our initial situation: Four companies – three locations – four professions and philosophies (tax consultancy, auditing, legal advice and management consultancy) – 80 employees. How do you turn this into a company with a unified corporate culture? Is that even possible? Of course!
Our approach to the solution? We started with a comprehensive change process to understand the needs, fears and different cultures of the companies and their employees. As a first step, we conducted (in-depth) interviews with the entire management team, set up an anonymous employee survey, installed a hotline and a neutral employee email address for questions. We were on site for several weeks and accompanied the entire process.
After evaluating all the results, we came to the conclusion that the four companies needed a unified corporate culture. We conducted a two-day brand building workshop with employees and the management. The result: the new “J+P Group” – with a new set of values, a single company motto, mission, vision and a convincing corporate story.
The current task is to fill the newly developed brand “J+P Group” with life. For more than a year now, we have been helping the client with brand building. In addition to a new website and intranet, we are currently implementing internal communication (intranet, creating opportunities for exchange, events, etc.) and external communication (customer communication, measures to attract new customers, media relations, etc.). And indeed: the group is slowly but surely growing together.
PERIOD: ONGOING SINCE 2018
(In-depth) interviews and workshop with staff and management
Creating understanding, collecting facts
Development of a unified corporate culture, mission, vision, mission statement, set of values
Develop organisational chart and job descriptions for management and management team
Development and implementation of external communication measures
WE CONTINUE TO ACCOMPANY THE J+P GROUP AND REGULARLY ADJUST ALL MEASURES AND MAKE THE NECESSARY ADJUSTMENTS.
New corporate culture and a unifying story
New motto and logo
Creation of a new website with intranet: new internal and external image
First publications in relevant trade media