Out of the comfort zone, into the crisis. Our first action on Saturday mornings around 7.20am is to remove the seating in the classroom and divide the participants into small groups.
As part of our course, all participants solve a crisis case during the course of the day. This is a real challenge, as it covers all facets of a crisis. It is not only about well-thought-out crisis communication and the right storytelling. We also teach crisis management in our course – an important component that enables participants to negotiate properly with authorities, financial bodies, regulators and customers and to involve employees as important ambassadors. A crisis comes suddenly, directly, and with full/extreme force. Practical experience is essential to ensure that every move is right. We convey this through our complementary and thus comprehensive know-how.