The Swiss start-up Alver has made it its mission to contribute to an animal-free diet for the ever-growing world population with sustainable, protein-rich foods based on the microalgae Golden Chlorella.
Our task: to make the Alver product range, whose main ingredient is the Golden Chlorella microalgae, known to consumers in Germany and Switzerland. In addition, the benefits of an animal-free, yet protein-rich diet were to be highlighted, which can result in a possible increase in general health, but also in the protection of the climate and the promotion of a sustainable lifestyle.
The focus of the 2022 communication was a blog, which was integrated into the Alver website and which Kontx featured on a monthly basis with entertaining yet informative contributions. The focus was not only on news or newly launched products, but also included topics that offered interested readers insights and small knowledge tips on health, climate or sustainability.
In addition, a teaser video featuring either Mine Uran (Founder and CEO) or Majbrit Byskov-Bridges (Co-Founder and COO) was shot for each blog post. As well as short statements by the two protagonists on the respective blog topic, the short videos prompt the viewer to look for further details. The videos were published on Alver’s social media channels (esp. Instagram and LinkedIn) to provoke curiosity regarding the blog posts and to achieve both attention and reach.
Example blog post:
Example video statement: