A vacuum cleaner? Sounds pretty unsexy at first, sure. Nevertheless, everyone needs one. This is exactly where our solution approach comes in: We put an explanatory video at the centre of the 360-degree campaign. We used the influencer Mirjam Jäger and her son Louis Jäger as the main characters. Mirjam Jäger explained in a humorous way the advantages of the vacuum cleaner in the explanatory video. At the same time, a teaser video was created using a funny daily situation with Louis as a hook: in a short time, the little boy turned the kitchen into a battlefield while playing – thanks to the vacuum cleaner, Mirjam Jäger was able to clean up the mess in an instant. In the explanatory video, Mirjam Jäger explains all the key features and demonstrates how the new vacuum cleaner from Philips makes everyday cleaning (almost) fun. The two videos were played out in a 360-degree campaign in cooperation with various lifestyle and family media as well as influencers and accompanied by product tests and raffles in order to reach the target group – families with young children and teenagers – in different touchpoints and to encourage them to interact with the product.
