Very few people genuinely enjoy reading annual or sustainability reports — they’re often too long, too dry, and too complex. Our client, a Swiss financial services provider, thought: there has to be a better way.

That’s why Kontx was commissioned in 2023 to revise the sustainability chapters of the annual reports and to develop a digital brochure that presents the company’s ESG efforts in a short and punchy format.

The challenge was especially exciting for us: everything had to stay within strict CI/CD guidelines, yet still look fresh and different.

The primary target audience for both projects? Investors.

Sustainability chapters for the annual reports:
Since the company creates a separate annual report for each of its products, each including a dedicated sustainability chapter, we developed a cross-product template. General information remains consistent across all products, while product-specific details and key figures can be added individually. This keeps the workload for the individual product managers manageable.

Because these chapters had to visually match the rest of the annual report, there was limited room for creative design. Our focus, therefore, was on a clear structure, easy-to-scan headings, and short, punchy texts.

ESG brochure:

To communicate the company’s sustainability efforts beyond the individual annual reports in a more engaging way, we developed a 12-page brochure. It provides transparent insights into the company’s goals, actions, and achievements — while also openly addressing challenges and setbacks along the way.

The project began with the development of a fresh design that pushed the limits of what was possible within the company’s CI/CD guidelines. We then focused on crafting shorter, more accessible, and reader-friendly text, supported by clear and appealing visual elements.

The brochure is available as a digital download but can also be easily printed thanks to its classic A4 portrait format.