Vegan, sustainable, non-animal products – sounds unsexy, but it is a topic that is discussed a lot and is taken seriously by many consumers.
Our solution: a cross-national campaign was carried out in Germany and Switzerland. Bringing the products and the topic of micro-algae closer to an interested target group in a lifestylish way via influencer cooperations. To do this, the influencers created recipes, presented them to their followers and in doing so encouraged them to interact with the Alver products. With our second focus, classical PR work and the dispatch of test packages, we brought the topic of Mirko algae into the media. In particular, vegan platformsand media dedicated to sustainability showed interest in the topic. It was a success because these media in particular are very critical and deal with the topic of veganism in a serious and sustainable way.