Reach your target audience digitally with influencer marketing

Influencer marketing is a marketing approach where a brand collaborates with so-called “influencers” to promote a product or service. The goal is to increase brand awareness or encourage purchases. Influencers deliberately post on their own social media platforms and enter into partnerships with companies or brands for this purpose. Influencer marketing enables brands to establish authentic, direct contact with potential consumers, engage in word-of-mouth marketing, enhance brand reputation, and boost visibility for their brand and its products.


Your Influencer Marketing agency in Zurich and Frankfurt

Influencers often have specialized expertise in areas such as travel, fashion, food, lifestyle, sports, health, or sustainability. As an influencer marketing agency, we have built an extensive database of influencers categorized by topic areas. When our clients or potential clients reach out, we can recommend suitable influencers from our database based on the scale and objectives of the campaign.

Our influencer programs offer various services

Strategy development

  • Developing a concept and creating a content strategy
  • Defining brand objectives
    • Increasing brand awareness
    • Growing follower numbers
    • Boosting engagement with target audiences
    • Reaching new potential customer
    • Increasing conversions
    • Creating a campaign briefing 
      • Brief introduction of the brand
      • Description of the product to be promoted
        • Defining campaign objectives: brand awareness, general awareness, interaction, conversion
        • Setting the campaign theme and timeframe
        • Establishing guidelines for content creation (CI)
        • Including a clear Call to Action (e.g., clicking a link to your shop)
        • Using tracking links to measure sales or website visits generated by the campaign
        • Defining keywords and hashtags
        • Clarifying dos and don’ts

        Influencer sourcing

        • Selection and research of suitable influencers
          • Determining influencer size (Nano, Micro, Mid-Tier, Macro, Mega)
            • Reach and number of followers
            • Analyzing authenticity to avoid fake followers
            • Checking engagement rates (percentage of interactions)
            • Identifying geographical location of followers
            • Checking engagement rates (percentage of interactions)
                    • Identifying geographical location of followers
                      • Look & Feel of the profile
                      • Authenticity of influencers for promoting a product
                    • Package negotiations with influencers to guarantee the best prices for you
                    • Drafting of a contract
                    • Weekly alignment meetings with you and regular communication with the influencers
                    • Support and recommendations during the content approval process

                    Campaign management

                    • Leading management of the campaign
                    • Creation of reports, including analysis of results
                      • Number of accounts reached
                      • Number of interactions
                      • Engagement rate
                      • Clicks to the product landing page
                      • Revenue and sales
                    • Recommendations and learnings for the next campaign

                    Are you interested or have questions? Feel free to reach out to us. We look forward to connecting with you.

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                    How we work: Steps of a successful influencer campaign

                    We emphasize close collaboration with our clients to ensure you are always informed about the current status of the campaign. This approach allows us to make adjustments quickly if desired.

                    Planning and goal setting

                    The first step in developing an influencer marketing campaign is content planning: What brand goals do you want to achieve with the campaign? How should the influencers support your brand? What message do you want to spread through influencers? Which target audience do you want to reach, which channels do you want to cover, and what advertising budget is best suited for your objectives? We define all of this together with you in a briefing session to set up the right campaign with the most suitable influencers for your needs.

                    Selection of the perfect influencer

                    In the next step, we help you find the perfect influencer based on a detailed profile analysis, primarily focusing on KPIs such as the number of followers, engagement rate, and the geographical origin of the followers. It’s also important to assess whether the influencers’ content aligns with your brand. Additionally, the budget you wish to invest plays a crucial role in selecting influencers. The more well-known an influencer is and the more followers they have, the higher the fees may be. As an influencer agency, we use professional tools for our analyses, allowing us to evaluate influencer profiles based on both quantitative and qualitative criteria.

                    Campaign management

                    To ensure that the collaboration reflects the values and vision of your brand, we recommend creating a campaign briefing for all influencers (e.g., including the exact product name, special features and benefits of the product, a link to the company profile, campaign hashtags, key words, or messages). However, it is important that influencers are not given too strict guidelines, allowing them to be as authentic as possible when creating content and engage their followers in a way that feels genuine and relatable, just as their followers are accustomed to from “their” influencers.

                    Performance analysis and reporting

                    After the completion of a campaign, we, as an influencer marketing agency, measure the success of the campaign through a performance analysis. To do this, we evaluate the content shared by the influencers via their channels with their followers and compare it to the goals set at the beginning. For this, we rely on the so-called insights from the influencers, which they can extract from their channels and provide to us.

                    Case Studies: Success Stories from Practice

                    On our website, you will find exciting case studies of selected influencer campaigns.

                    Frequently asked questions about Influencers

                    What is an Influencer Marketing agency?

                    An Influencer Marketing agency is an agency that specializes in developing and implementing influencer campaigns for companies or brands.

                    What does an Influencer Marketing Agency do?

                    An influencer marketing agency collaborates with influencers to promote products and services and reach their target audience(s). Additionally, the agency’s work involves finding the right influencers for a campaign, defining the campaign goals, organizing the collaboration with influencers, and measuring the campaign’s results. The agency also assists with creating campaign content and handling the legal aspects of the collaboration.

                    What tasks does an Influencer Marketing Agency take on?

                    An influencer marketing agency handles a wide range of tasks to support companies or brands in executing influencer campaigns. These include: strategy development and content planning, identifying and selecting suitable influencers, contract negotiations, campaign management, campaign analysis, as well as reporting and recommendations for future campaigns.