Make the Philips OneBlade and its features known as the must-have for men in Switzerland as part of a 360-degree content marketing campaign.
What are many Swiss men interested in? That’s right – ice hockey! Creating an emotional link between the “play-off beard” theme and the OneBlade, we launched a broad-based content marketing campaign for the first time in 2018. It’s a fact that many ice hockey fans and players grow a beard during the play-offs, a sign of their excitement in moral support of “their” team. We used cool, short videos and strong storytelling to show: play-off beards are easy to style with the OneBlade.
Production of promotional videos with Swiss ice hockey players from HC Davos, EV Zug and EHC Biel
Media cooperation with Blick.ch
Campaign website with large-scale contest
Selfie challenge on social media
Parallel micro influencer campaign
Screening of the videos at ice hockey matches of the cooperating clubs
The campaign was so successful that it was repeated in 2019.
Production: Longtail Media