Sustainability communication

YOUR PR AGENCY FOR SUSTAINABILITY COMMUNICATION IN ZURICH AND FRANKFURT

For many companies, a sustainable communication strategy is not only a duty, but also a competitive advantage. Those who communicate their sustainability with the help of well thought-out storytelling are at an advantage with customers and suppliers. We help you to develop a suitable sustainability communication strategy.

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THE STRATEGY HAS TO BE SUSTAINABLE TOO

Anyone who breaks new ground should also communicate this – be it with innovative products and services or high ecological and social standards in production. We specialize in developing sustainable communication strategies as well as implementing them – both internally and externally. We also accompany you step by step and show you how to enter into a profitable dialog with your stakeholders through good public relations, convincing storytelling and appropriate content marketing.

SUSTAINABILITY: A TOPIC OF THE FUTURE THAT SHAPES COMMUNICATION

According to surveys, sustainable development and corporate social responsibility will be among the top topics in PR and communication in the coming years. Well-done sustainability communication is the “once in a decade” PR opportunity for companies today. But what can credible sustainability communication look like and how can greenwashing be avoided? Many small and medium-sized companies in Germany and Switzerland are faced with this challenge. The question that many are asking themselves: How can you act more sustainably and communicate this effectively, thereby increasing your turnover in the long term?

According to surveys, sustainable development and corporate social responsibility will be among the top topics in PR and communication in the coming years. Well-done sustainability communication is the “once in a decade” PR opportunity for companies today. But what can credible sustainability communication look like and how can greenwashing be avoided? Many small and medium-sized companies in Germany and Switzerland are faced with this challenge. The question that many are asking themselves: How can you act more sustainably and communicate this effectively, thereby increasing your turnover in the long term?

SUSTAINABILITY: A TOPIC OF THE FUTURE THAT SHAPES COMMUNICATION

Sustainability is thus the central topic of our time. As an agency for sustainability communication, our role is to make sustainability issues tangible, honest and transparent for the communication of companies and brands. As communications consultants, one of our core tasks is to credibly translate the economic, ecological and social demands and actions of companies. In this way, sustainability communication contributes to the reputation, profitability and future security of a company and its employer brand. As a leading agency for sustainability communication, we work with you to develop and implement your strategy.

KONTX: OUR SERVICES AS YOUR AGENCY FOR SUSTAINABILITY COMMUNICATION

We advise and support companies and organizations in developing and implementing their sustainability story and help them build their image and reputation as well as formulate a clear, future-oriented positioning. An organization can only achieve the transformation to a sustainable company with the involvement of its employees. The focus of our work is on trusting stakeholder dialog and convincing employer branding. We support our clients in this and thus create the basis for economically strong companies.

Our services as your public relations agency

  • Briefing and positioning
  • Development of a comprehensive strategy for your sustainability communication
  • Sustainability vision and/or mission
  • Stakeholder analyses and stakeholder dialog
  • Fields of action for PR and storytelling as well as goals
  • Roadmap development
  • Knowledge transfer and internal communication
  • Change support: internal and external communication
  • Sustainability workshop
  • Pitching sustainability topics to relevant media
  • Storytelling and content development for social media channels
  • Targeted exchange with suitable media and journalists with an affinity for the topic
  • Editing: writing and sending press releases; placement of author contributions
  • Sustainable PR and brand building campaigns
  • Development and implementation of individual campaign logos and signets
  • Advice on avoiding greenwashing
  • Conception and editing of sustainability reports, brochures, flyers, etc.

OUR Cases

With our cases, we give you an insight into our daily work as a PR agency and projects that we have implemented for clients on the topic of sustainability communication. Want to find out more? Click here.

OUR SUSTAINABILITY WORKSHOP

In a 1-day workshop, we work with you to develop the foundations for a fact-based, authentic sustainability story. The individually tailored frame of reference developed on the day provides welcome arguments for forward-looking corporate communication that can be played out across all communication channels. 

Our trusted partners in sustainable consulting and process support

Thomas Vogt, Inova, Memmingen (DE)

Thomas Vogt is the founder and managing director of Inova, a consulting firm that helps companies develop what he calls a Corporate Sustainable Environment – a long-term, sustainable business environment. Thomas Vogt specifically designed the “Corporate Sustainable Environment” model for small and medium-sized enterprises (SMEs). His belief: SMEs should have access to the same tools as large corporations – tailored to their needs and resources, and made as simple and efficient as possible.

The model is modular in structure. Clients can decide at their own pace how they want to progress through the process – and whether they want to take it all the way to an official sustainability report in accordance with the German Sustainability Code (DNK), or not.

Michael D’heur, Sust.Biz, Munich (DE)

Michael D’heur is the founder and Managing Director of sust.biz – a consultancy driven by a clear mission: Passionate for positive impact!

With a global network of experts, sust.biz accelerates the transition to a zero-waste, carbon-neutral, and circular economy. The firm supports multinational corporations and mid-sized companies across various industries in developing more sustainable products and managing global value chains more responsibly.

Michael D’heur brings over 20 years of experience in management consulting and is recognized as a thought leader in global value chain trends. He is the author of “Sustainable Value Chain Management” (SpringerGabler, 2014) and is a sought-after international speaker.

FREQUENTLY ASKED QUESTIONS ABOUT SUSTAINABILITY COMMUNICATION

What makes sustainability communication good?

Simple, straightforward language and understandable messages from a company. It is crucial that the messages communicated are verifiable and verifiable and are consistent with the values and actions of a company.

Why is sustainability communication important?

Sustainability communication is crucial for living and communicating your own actions internally and externally. Transparent and fact-based sustainability communication helps to create awareness of economic and social issues both within and outside the company and to promote positive change.

How to communicate sustainability?

Via internal and external communication channels: Company profile on LinkedIn, Facebook, Instagram or tiktok. But customer newsletters, press work, your own website, the intranet or webinars also offer the opportunity to enter into dialog with potential employees, suppliers or customers.

What are the benefits of sustainability for companies?

Sustainable action means conserving important resources for the future. Sustainable trade strengthens a company’s market position. Working sustainably ensures the future viability of a company. and creates competitive advantages and ensures the development of new customers and suppliers and creates real added value and promotes employee motivation.

How important is the topic of sustainability in companies?

A sustainable focus and transparent communication can lead to an enhanced corporate image, greater efficiency, economic benefits, employee satisfaction and also to better opportunities for attracting new customers and recruiting new employees.

How can employees be more sustainable?

A sustainable working environment is increasingly a relevant factor for employees and potential employees when choosing an employer. Measures such as recycling, energy-efficient lighting and open and transparent internal communication via CEO lunches, further training or the intranet can be implemented easily and effectively.

Service package: Public Relations
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